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about.

Creative Writer, Chef, Daniel Day-Lewis' illegitimate child

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A soul-searcher from the Harry Potter generation, I'm eagerly searching for my Hogwarts Express toward the next adventure. I blame '90s popular culture for cursing me with the intense curiosity that forever keeps my mind in a Peter Pan Neverland. This curse keeps me awake at night searching the web for a thrill, but it also keeps me on track, pushing me to beat yesterday's Fredrik every single day. And so the cycle continues. My goal is to live in the center of genius and stupid—or as I like to call it, the Andy Kaufman space.

Fredrik is a seasoned Copywriter and Content Strategist with five years of experience in both agency and in-house settings. He possesses proven expertise in defining brand voice and executing large-scale initiatives, including complete website rebrands and developing tone and style guidelines. Highly effective at creating compelling storytelling and conversion copy across product, email marketing, and integrated campaigns to drive measurable engagement and business results. 


Hit me up at Fredriksvs@gmail.com if you'd like a great recipe for chicken parmigiana, or if you want to say hi!

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